Examine the theories on media effects and the power of the media (i.e. TV) in so


Examine the theories on media effects and the power of the media (i.e. TV) in society and politics, with a focus on a particular example as a case study.
(The perceived effects of media on political communication techniques as traditionally understood in media studies, including agenda setting and framing as a means of influencing voting behaviours and opinion polls. It also looks at the effects of the medium of television, examining some of the media malaise theories.)
Meraz, S (2019) “Scandals and agenda-setting” in The Routledge Companion to Media and Scandal, London: Routledge, p. 55-67
Scheufele, D. A., Tewksbury, D. (2007) “Framing, agenda setting, and priming: The evolution of three media effects models” in Journal of Communication, 57, 9-20
Borah, P. (2016) “Media effects theory” In Mazzoleni, G. et al (eds.) The International Encyclopedia of Political Communication, 3 volume set, London: Wiley-Blackwell
Questions for reflection
How does the media ‘set the agenda’ in the digital age?
Does the media have the same power and influence as before?
Can other media and political players in the online world also compete with the media to ‘set the agenda’?


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