(1) Slides 1 to 3: Propose any business or small business that you can potentia


(1) Slides 1 to 3: Propose any business or small business that you can potentially launch after you graduate. This can be hypothetical (imagined), or some kind of new product that does not exist yet. You can be creative and imagine that certain things are possible.
(2) Slides 4 to 6: Using the concepts that you have learned in this Marketing Analytics course, describe what kinds of data you might be able to collect to improve the decision-making in your business.
(3) Slides 7 to 9: Describe an A/B test that you can perform in this business/small business that you proposed.
(4) Slides 10 to 12: Describe an experiment that you can perform in this business/small business that you proposed, and design two versions: (A) A first version that is between-subjects design, and (B) A second version that is a within-subjects design.
(5) Slides 13 to 15: Describe an “Applied AI” software that you might be able to design (assume that you can hire computer programmers to do it for you). This “Applied AI” should be something practical and helpful to consumers. For example, the examples that I mentioned in the online lecture are NetFlix and Spotify. NetFlix helps consumers by suggesting a movie that the consumer is likely to want to watch, and Spotify helps consumers by automatically playing a song that the consumer is likely to enjoy (so that the consumer does not have to go through the effort to construct a playlist). Come up with an original example of an “Applied AI” software that can either help your business, or be your entire business (just like NetFlix is an entire business on its own, not just an app that helps a business).


Leave a Reply

Your email address will not be published.