“Pepsi and Frito-Lay Hype Super Bowl Snacks and Sips with Peyton & Eli Manning,
this is the article I have to use for this assignment
These questions need to be answered
1. Please type the name of the article from the list that you decided to
2. What is the primary business issue faced by this organization?
3. What is the business strategy that this organization has decided to
use? Please explain this strategy in detail.
4. Which areas of business that you have studied in this course are
emphasized in this article — such as management, marketing, human
resources, finance, international business, ethics, social responsibility,
etc.? Please explain.
5. Do you feel that this business strategy is customer-driven? Why or
6. Please indicate at least TWO interesting facts about this business that
you learned from the article. Please be specific. Indicate
whether you would characterize each fact as either a: (1)
STRENGTH OR (2) WEAKNESS of the business. Please be specific
and please explain your reasoning.
7. What do you feel are the primary elements of the business
environment (economic, political, social, technological, competition,
suppliers, etc.) that have impacted this business strategy? Indicate
TWO facts you learned that have impacted this business from the
business environment (e.g. two facts about competitors, or two facts
about customers). Then specify whether you would characterize each
fact as either a: (1) THREAT OR (2) OPPORTUNITY.
Please be specific, and please explain your reasoning.
8. Do you agree with the particular business strategy that this
organization has chosen? Please explain why or why not. If you were
a business consultant to this business, what is another strategy that
you would suggest? Please explain.
9. Why did you choose to analyze this particular article from the group
of articles (assigned by the first letter of your last name)? What did
you learn from this article that may help you in your college studies or
The file is just the whole thing but I have to use this article.