project requires 3 separate word documents Branding Strategies discussion( step


project requires 3 separate word documents
Branding Strategies discussion( step 4 – 1 pg)
Reference list (Step 5 – 15 sources)
Brand Analysis Report (Step 6 – 15 pgs) must include an executive summary, appendices (graphs/tables/ and figures) and recommendations
Research of the two companies’ brands, write an eight to nine-page report (four pages on each company under its own heading, and each brand element discussed and supported separately under its own subheading) that addresses the following branding elements:
brand personality
brand image
brand identity
brand differentiation
brand positioning
brand communication
brand loyalty
brand equity (including financial equity)
As you examine these branding elements, your report should also answer the following questions:
How strong are the companies’ brands in the market?
What are the factors contributing to their strengths and weaknesses?
How are these two brands competing against each other? How strong is their global performance?
How do consumers perceive their brands?
Are there any sub-brands? Are there any brand extensions?
Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, Statista, the Wall Street Journal, and Harvard Business Review, as well as UMGC Library databases, such as Hoover’s, IBIS World, and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.
Your report to Carlos should be 11-12 pages, excluding cover page, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
1.
A one-page executive summary that
highlights the most important findings of your analysis.
2.
A clear recommendation on
Slate’s branding of the new product that they intend to launch, and include
your rationale (at the end of the paper).
3.
A one-page table in an
appendix at the end of the paper that compares the eight brand elements for the
two brands.
Your final report to
Carlos should be 11-13 pages, excluding cover page, executive summary, the
reference list, and appendices. Any graphs, tables, and figures should be
included as appendices. Your report should have one-inch margins and be double
spaced in 12-point Times New Roman font. The report should be organized using
headings and subheadings to improve its readability.
Submit your final report
to the Assignments folder.
Before you submit your
assignment, review the competencies below, which your instructor will use to
evaluate your work. A good practice would be to use each competency as a
self-check to confirm you have incorporated all of them. To view the complete
grading rubric, click My Tools, select Assignments from the drop-down menu, and
then click the project title.
1.3: Provide sufficient, correctly cited support
that substantiates the writer’s ideas.
1.6: Follow conventions of Standard Written English.
2.5: Develop well-reasoned ideas, conclusions or
decisions, checking them against relevant criteria and benchmarks.
6.1: Identify the general (external) environment in
which an organization operates and discuss the implications for enterprise
success.
6.2: Evaluate strategic implications for domestic
and international markets of an organization’s industry.
6.4: Develop and recommend strategies for an
organization’s sustainable competitive advantage.
12.2: Analyze marketing information.


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