Pick any professional sports team and pick any company that currently spends mon


Pick any professional sports team and pick any company
that currently spends money on sponsorships. For example: You are the VP of
Corporate Sponsorships for the Chicago Blackhawks and you have a meeting with
the VP of Corporate Sponsorships with BMO Harris Bank.
1) List
10 questions you plan to ask the VP of BMO Harris Bank you believe are good
questions that will help you learn more about their current sponsorship
objectives and in turn will allow you to customize a sponsorship proposal based
on the answers she/he provided.
2) List
10 facts about your organization that will help the VP of BMO Harris Bank learn
more about your team and organization.
3) Your
job is to create a customized proposal for the company you are pitching a
sponsorship to
4) Please
include the following:
a. Introduction/overview
of your professional team (history of organization, fan demographics (target
audience, gender, families, household income, education level, etc) front
office members/ownership group, etc)
b. Media:
Discuss your local TV affiliate (Comcast Sports Net, Fox Sports Detroit, YES
Network, etc) and discuss how the company you are pitching can enhance its
brand through your media outlets. Also discuss social media elements.
c. Activation:
Discuss a variety of activation elements for your potential sponsor. Some
activation examples include in game promotions, concourse tabling, test drives,
sampling products, cars parked on the concourse, Dunkin race, Score 100 points
and win and receive a free item from McDonalds, etc.
d. Community
Relations: Create a community relations program and discuss how the potential
sponsor can be associated with the CR program you created. For example, it can
be a read to achieve program or a healthy lifestyle program, etc. Visti the
team’s website you pick and click on community to learn more about their community
initiatives.
e. Hospitality:
Discuss how the potential sponsor can take advantage of suites and premium
seating to host clients, reward employees, etc.
f.
Investment: Discuss the investment. How
much is it? How long is the partnership for in terms of years?


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