Each individual is to complete an 3,000 word essay analysing current opportuniti


Each individual is to complete an 3,000 word essay analysing current opportunities and challenges with regard
to ONE of the following topics.
1) Covid 19 has had a major impact on the global marketplace: Discuss this drawing upon
a specific case, country, industry or service to illustrate your analysis.
2) Nostalgia is now a global commodity: Discuss this statement illustrating your answer
with one in-depth analysis of a global nostalgia product.
3) Old brands do not have to die, they can be given new life, new stories and new
international consumers. Discuss this statement drawing on one or two examples of brands
that have been revitalized in new international markets.


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