Risk Communication Case Study This option will give you an opportunity to examin

Risk Communication Case Study
This option will give you an opportunity to examine a risk communication situation of your choosing in
depth. To investigate your situation, you will need to review significant literature related to the specific
case (or cases) as well as peer-reviewed literature regarding theories that are applicable to the analysis
of the case. You will be expected to cite news coverage and trade literature to provide an overview of
the case and peer-reviewed academic sources that you will use to analyze the case from a theoretical
point of view. The case concludes with your recommendations for risk communication practice based on
your analysis of the case.
Required Length: 3,000 to 4,000 words (sections 3-7).
1. Cover Page
Include the title of your project, your name, date of submission, and word count for the main
body of the case study (sections 3-7 below). Please also include a sentence or two about the
intended audience and outlet for your case study (e.g., a professional association, a professional
trade journal, a professional conference, an academic journal that serves scholars and industry
professionals, etc.).
2. Abstract
Include a 100-200 word abstract that summarizes the case, the purpose of the study, its
significance, key theoretical frameworks or models used, key points from the analysis, and key
recommendations arising from the analysis.
3. Introduction
Discuss the context for your study. Introduce the basics of the case as well as issue at the heart
of the case. Clearly identify the purpose of the study as well as the significance of the study (i.e.,
why does this study need to be conducted?). Give a brief preview of your study.
4. Literature Review
Begin with a paragraph that provides a high-level overview of the literature you will cover;
provide a roadmap for how the review is organized. Next, discuss relevant, extant literature—
what do we already know about the phenomenon, theories, models, and/or variables that are
central to your case study? Don’t just summarize literature—critique, integrate, and synthesize
the literature to establish the theoretical lens through which the case will be analyzed.
5. Case Context
Tell the story of the case via narrative. How did the issue develop? Who was involved? What
actions did those individuals take? What strategies, tactics, and messages were used? What was
the response? What were the outcomes and consequences? Use news media, trade literature,
and academic literature to build this section.
6. Analysis
In this section, you will apply the theories, models, and/or concepts you reviewed in section 4 to
the analysis of the case. Make clear connections between the characteristics of the case and
scholarly concepts. Use the literature to explain the causes and outcomes of events in the case.
7. Discussion
Based on your analysis, discuss the practical implications of the case and make
recommendations for practitioners dealing with similar cases. Touch on theoretical implications
and how your selected theories/models can best inform practice.
8. Reference List
Include a reference list in APA style. You should use a minimum of 10 relevant, peer-reviewed
sources. You may use sources from our course reading list, but these do not count toward the
10 source minimum. You will need additional non-academic sources (e.g., news media coverage,
organizational documents, trade literature, etc.) to build out the details of the case itself
(section 5 above).

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